Digital Marketing Executive από την εταιρεία KRAFT

Περιγραφή Θέσης

The ideal candidate will have a passion for all things marketing and technology. You will be wellversed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Ultimately, you should be able to promote our company and increase client engagement.

Duties

• Plan, organize and implement of strategy of digital marketing (Influence marketing strategy) by the Marketing Manager
• Responsible for the online marketing strategies of the organization (development and implementation).
• Plan and execute social media and digital marketing campaigns. Maintain and supply content for the organizations’ websites.
• Daily monitoring of company's Social Media . Manage, optimize and plan of all social media campaigns (day-to-day activities). Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc
• Edit and post content, videos, podcasts, and audio content on online sites. 
• Promote company’s product and services in the digital space.
• Manage organizations’ website (Briefing-Updating-Optimization) (Wordpress knowledge)
• Track the website traffic flow and provide internal reports regularly
• Correct any error in online content and arrange webinars
• Attend networking events and product launches.
• Optimize content for the website and social networking channels such as Facebook, Instagram, etc (incl. video shooting and editing)
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments. •
• Work on SEO and Keyword Analysis of the website pages
• Google Analytics. Google AdWords (Search Ads-Display-Remarketing)
• Reporting and measurement of effectiveness through descriptively statistics.
• Enhancement of awareness, engagement and conversion by creating relevant strategy and digital content in both Greek and English
• Google (Funnels) analytics monitoring for more profitable conversion campaigns
• ROAS optimization for profitable actions
• Ensure brand consistency both online/offline and create digital strategies that align with business goals (On-Site SEO, Off-Page SEO, Technical SEO)
• Creating and executing SMS, and email-based marketing campaigns
• Responsible for monthly reporting on advertising campaigns, social media accounts and website performance
• Training sessions with clients on personal and corporate online presence and social accounts handling, the online advertising environment, advertising tools available by Google, Facebook, LinkedIn and other platforms, Google Analytics & Search Console, Facebook Insights, SEO
• Monitoring/ designing interactive applications
• Creating presentations.
• Working closely with website developer agencies/ application agencies
• Responsible to maintain a coherent message in all campaigns based on brand’s image
• Project-managed end-to-end all campaigns; ensuring they meet all the objectives
• Create relationships with several reputable influencers and bloggers
• Work with all internal organization’ s teams ( sales, marketing , technical department) to ensure brand consistency and the quality/profitability of projects
• Worked with data-driven mentality under strict deadlines as set by the Marketing Manager