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Digital Marketing Executive από την εταιρεία KRAFT

Πλήρης Απασχόληση
Ασπρόπυργος

Περιγραφή Θέσης

The ideal candidate will have a passion for all things marketing and technology. You will be wellversed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Ultimately, you should be able to promote our company and increase client engagement.

Duties

  • Plan, organize and implement of strategy of digital marketing (Influence marketing strategy) by the Marketing Manager
  • Responsible for the online marketing strategies of the organization (development and implementation).
  • Plan and execute social media and digital marketing campaigns. Maintain and supply content for the organizations’ websites.
  • Daily monitoring of company's Social Media . Manage, optimize and plan of all social media campaigns (day-to-day activities). Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc
  • Edit and post content, videos, podcasts, and audio content on online sites. 
  • Promote company’s product and services in the digital space.
  • Manage organizations’ website (Briefing-Updating-Optimization) (Wordpress knowledge)
  • Track the website traffic flow and provide internal reports regularly
  • Correct any error in online content and arrange webinars
  • Attend networking events and product launches.
  • Optimize content for the website and social networking channels such as Facebook, Instagram, etc (incl. video shooting and editing)
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments. •
  • Work on SEO and Keyword Analysis of the website pages
  • Google Analytics. Google AdWords (Search Ads-Display-Remarketing)
  • Reporting and measurement of effectiveness through descriptively statistics.
  • Enhancement of awareness, engagement and conversion by creating relevant strategy and digital content in both Greek and English
  • Google (Funnels) analytics monitoring for more profitable conversion campaigns
  • ROAS optimization for profitable actions
  • Ensure brand consistency both online/offline and create digital strategies that align with business goals (On-Site SEO, Off-Page SEO, Technical SEO)
  • Creating and executing SMS, and email-based marketing campaigns
  • Responsible for monthly reporting on advertising campaigns, social media accounts and website performance
  • Training sessions with clients on personal and corporate online presence and social accounts handling, the online advertising environment, advertising tools available by Google, Facebook, LinkedIn and other platforms, Google Analytics & Search Console, Facebook Insights, SEO
  • Monitoring/ designing interactive applications
  • Creating presentations.
  • Working closely with website developer agencies/ application agencies
  • Responsible to maintain a coherent message in all campaigns based on brand’s image
  • Project-managed end-to-end all campaigns; ensuring they meet all the objectives
  • Create relationships with several reputable influencers and bloggers
  • Work with all internal organization’ s teams ( sales, marketing , technical department) to ensure brand consistency and the quality/profitability of projects
  • Worked with data-driven mentality under strict deadlines as set by the Marketing Manager

Απαραίτητα Προσόντα

Requirements 

  • Proven experience as Digital Marketing Executive or similar role 
  • Excellent understanding of digital marketing concepts and best practices  
  • Experience with B2C social media( B2B will be considered a plus), Google Adwords and email campaigns and SEO/SEM 
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, marketing software (Adobe Creative Suite & CRM_basic knowledge) and applications (Web analytics, Google Adwords etc.)
  • Well-organized and detail oriented
  • Exceptional organizational, communication and writing skills 
  • An ability to multitask and perform under tight deadlines
  • Knowledge of Photoshop, Premiere Pro, Illustrator or other media editing software will be considered a plus 
  • Experience in keyword research, competitor's analysis, outreach, link building, content marketing, technical optimization  Commercial awareness partnered with a creative mind
  • Stay up-to-date with digital technology developments especially in practical terms
  • Deep knowledge of, and interest in all social media platforms and analytics
  • Strong analytical skills and ability to drive strategies which deliver results
  • Experience in managing multiple channels and managing projects remotely
  • Ability to forge internal relationships and maintain fluid workflow with cross-functional teams
  • BSc/BA in marketing, communications or equivalent

Κωδικός αναφοράς

n/a

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