Brand Manager – Sandglass Hotels & Villas Collection

Location: Athens, Greece
Department: Marketing & Communications
Reports to: Global Marketing Director

About Sandglass Hotels & Villas Collection

Sandglass Hotels & Villas Collection is the hospitality arm of Everty, with a curated portfolio of boutique hotels and villas across Greece, Costa Rica, and Bulgaria. Each property combines distinctive design, meaningful guest experiences, and operational excellence, reflecting the brand’s belief that travel is not about escaping life — but discovering it.

Position Summary

The Brand Manager will be responsible for defining, developing, and managing the brand identity and storytelling of Sandglass across all markets. This role blends strategic thinking with creative execution — ensuring that the brand is communicated consistently, powerfully, and distinctively across channels and regions.

Key Responsibilities

Brand Strategy & Development

• Safeguard and evolve the brand identity of Sandglass, ensuring clarity, cohesion, and differentiation across all touchpoints.
• Translate brand strategy into visual and verbal guidelines, ensuring alignment across internal teams, agencies, and partners.
• Support new project launches and rebranding initiatives (e.g., new hotels, developments).

Content & Communication

• Oversee the creation of brand narratives, corporate presentations, and promotional materials that reflect brand’s vision and tone.
• Collaborate with internal teams and agencies to produce high-quality campaigns, brochures, websites, and video content.
• Manage storytelling and brand visibility across owned, paid, and earned channels.
• Support PR and communication activities — reviewing releases, messaging, and media kits.

Creative Direction & Visual Consistency

• Supervise the production of creative assets — including photoshoots, videos, and digital content — ensuring adherence to brand standards.
• Manage creative agency relations, providing clear briefs, timelines, and feedback.

Digital & Campaign Oversight

• Partner with the Digital Marketing Manager to ensure digital campaigns align with brand positioning.
•  Contribute to the ideation and rollout of thematic marketing campaigns.
• Oversee brand presence on websites, ensuring content accuracy and messaging alignment.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Branding, or related field.
   5–7 years of experience in brand management, ideally within hospitality or luxury lifestyle sectors.
• Proven experience in developing and executing brand strategies across markets.
• Excellent command of English & Greek (Spanish a plus).
•  Strong visual and creative sensibility with experience working with designers and agencies.
• Proficiency in MS Office and familiarity with design/content tools.
• Strong organizational and project management skills.
• Strategic thinker with hands-on execution capability.

What We Offer

• Opportunity to shape a globally expanding brand.
• Exposure to creative and strategic projects across multiple countries.
• Collaborative and entrepreneurial environment.
• Competitive compensation and hybrid work flexibility.

If you are interested, please send us your CV to the email hreurope@sandglassexperiences.com  mentioning ‘Brand Manager’ in the subject line