Vellea Home is a leading company in furniture manufacturing and retail, with an established presence across multiple markets.

 We are looking for a results-driven COMMERCIAL LEADER who will take full ownership of the performance of the assigned markets.
This is not an operational role, but a business management position, focused on financial results, growth, efficiency, and building high-performing teams.

Key Responsibilities

• Full accountability for turnover, profitability, and KPI achievement;
• Managing the assigned stores as independent business units;
• Making decisions and driving changes that lead to measurable business results;
• Analyzing commercial performance and identifying growth opportunities;
• Developing and executing short- and long-term strategies to improve performance;
• Managing the productivity and effectiveness of sales teams.

Scope of Responsibility

RESULTS

• Achieving and exceeding planned revenue, margins, and key KPIs;
• Ongoing performance analysis and proactive identification of growth opportunities;
• Initiating and implementing strategies to improve commercial outcomes;
• Driving team productivity and efficiency.

PROCESSES & TEAMS

• Controlling and optimizing all key operational processes in the stores;
• Managing inventory levels and ensuring compliance with commercial standards;
• Building, developing, and retaining high-performing retail teams;
• Leading recruitment, training, motivation, and performance evaluation processes;
• Enforcing and safeguarding corporate policies across international markets.

This role is for you if you:

• Have at least 5 years of experience in managing commercial teams and business results;
• Work confidently with KPIs and make data-driven decisions;
• Take initiative and full ownership rather than waiting for instructions;
• Think strategically while acting pragmatically;
• Communicate with confidence and have strong influencing skills;
• Have excellent command of English;
• Are an active driver and comfortable with frequent travel.

Advantage, but not mandatory:

• Bulgarian language;
• Experience in international / foreign markets;
• Experience in the furniture or related retail industry.

What We Offer

• Highly competitive compensation and a performance-based bonus scheme;
• Real managerial autonomy and the opportunity to make a tangible impact;
• Career development in an international environment;
• Long-term, stable, and transparent employment relationships.

Please submit your CV in English only.