Company Description

The Loyalty & CRM Specialist is responsible for shaping and executing the end‑to‑end strategy of the company’s loyalty ecosystem. This role ensures the effective management, optimization, and expansion of loyalty programs across markets, driving customer engagement, strengthening omni‑channel performance and contributing to sustainable revenue growth. Acting as the central point of coordination between internal teams and external partners, the Loyalty & CRM Specialist transforms data‑driven insights into impactful initiatives that elevate the customer experience and maximize lifetime value.

Job Description

• Overseeing the ongoing management and optimization of the loyalty program across the retail network (digital & physical), ensuring seamless operations and alignment with internal stakeholders and external vendors
• Owning the end-to-end loyalty customer experience; collaborating with internal and external partners to plan, execute and measure loyalty platform operations
• Being responsible for the end-to-end campaign management for the client database (Newsletters/SMS/Viber) and making suggestions regarding segmentation strategies, customer journey mapping, etc.
• Collaborating closely with internal & external partners to develop and enhance digital loyalty infrastructures across international markets, enabling personalized communications, point redemptions and real time member engagement
• Suggesting changes and supporting continuous improvement of the loyalty program/proposition by analyzing data and insights
• Aligning loyalty strategy and tactics to meet defined KPIs, driving customer base growth and increased lifetime value
• Analyzing results and performance, preparing reports and insights to be presented to internal & external stakeholders; monitoring KPIs of third-party synergies and providing recommendations
• Defining and owning the loyalty budget per country, ensuring efficient allocation, forecasting and performance tracking across markets
• Building awareness and motivating the retail team around the loyalty program to drive customer activation and retention across channels
• Being responsible for overseeing and managing all external loyalty programs in which the company participates, ensuring alignment with brand strategy and operational excellence
• Liaising with various teams for regular and ad hoc tasks and initiatives
• Performing other job-related duties as assigned

Qualifications

• Minimum of 4+ years of experience in a relevant role
• BSc in Management, Marketing, Communication, Business Administration and/ or similar degree
• Experience in CRM, customer acquisition and management of loyalty programs
• Understanding of data management including analysis and customer segmentation principles
• Knowledge of digital strategies, trends, and best practices
• Excellent verbal and written communication skills both in Greek and English
• Strong Project Management skills and strength in organizing, scheduling, and driving timelines
• Commercial mindset and customer first-focus
• Ability to work well in a team environment and present a professional demeanor

Additional Information

• A great opportunity to contribute to the evolution of the company towards becoming the leading Greek truly omnichannel retailer
• Performance-based competitive bonus scheme
• Private Medical Plan
• Monthly meal card
• Career development and growth opportunities
• Significant discounts on company’s products
• Brand New, modern, and pleasant HQ offices