This role combines shopper marketing, trade marketing, and category management tasks to enhance in-store visibility, improve category performance, and contribute to commercial growth.

Key Responsibilities

• Develop and implement annual shopper marketing plans for customers, aligned with channel needs and brand priorities, with end-to-end ownership of all activities.
• Develop category management studies, selling stories and growth analyses to identify opportunities across retailers.
• Monitor category and brand dynamics, competitor activity, shopper behavior and market trends.
• Manage the trade marketing calendar, in-store activations and POS materials.
• Collaborate with Sales, Marketing, and cross-functional teams to ensure alignment and share updates, learnings, and reports with local and regional teams.
• Monitor KPIs, uplift results, and campaign effectiveness; propose improvements based on post-activation analyses and retailer feedback.
• Manage shopper marketing budget and ensure accurate forecasting and tracking of investment.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s is considered an asset).
• 2–5 years of experience in FMCG, Shopper Marketing, Trade Marketing, or Category Management.
• Strong analytical skills; familiarity with Nielsen/IRI data is considered a plus.
• Excellent communication, presentation, and project management abilities.
• Ability to manage multiple priorities and collaborate effectively cross-functionally.
• Fluency in Greek and English.
• Strong Excel and PowerPoint skills.

What we offer

• Competitive remuneration package
• Development opportunities
• Hybrid model of work
• Medical insurance
• Free company products
• Ticket restaurants