ABOUT THE ROLE
The Company is seeking to recruit a Coffee Sales Ambassador, who will ensure a premium customer experience through exceptional delivery of Coffee Sell in/Sell-Out Plan exceeding specific targets according to company’s strategy and targets.
RESPONSIBILITIES:
- Acts as Key account manager of the sub-distributors having the overview both for Sell in and Sell out.
- Supports distributor in recruitment of new outlets through Leads from field sales.
- Manages the on-trade budget for his/her area within agreed guidelines along with Distributors and ensures profitable allocation of investment in the market
- Contributes to spread coffee culture and COSTA's values internally in CCHBC's organization and in the market
- Supports Distributors personnel in quality control, resolves basic technical issues (grinding adjustment) & ongoing training in end outlets.
- Supports training trials for outlets in cooperation with Distributors Coffee experts
- Effectively collaborates with cross-category salespeople to support coffee sales (Reporting Leads Questionnaire and provide results to Distributors, build on current Market Developer / Team Leader business relationship with POS owners in order to gain credibility on coffee offer, co-develop initial product offer when hunting new HoReCa POS, etc.
CRITERIA FOR SUCCESS:
- New Customer Development: Identifying and acquiring new clients in coffee, hospitality, and foodservice sectors
- Selling & Negotiation: Skilled in consultative selling and closing win-win deals that drive long-term partnerships.
- On-Trade Activation: Hands-on in market activations, farming and tastings
- Customer Insight: Understands customer needs and market trends to tailor solutions and sales strategies effectively.
- Financial Acumen: Understands pricing, margins, and profitability to support sound business decisions.
- Interpersonal Skills: Builds trust and rapport easily with clients, team members, and stakeholder with focus on developing sustainable, value-driven customer relationships
Our goal is to create the right environment in which all our employees will feel that they belong to a big family and will have the opportunity to be inspired and develop continuously. At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.