E-Commerce Director

The E-Commerce Director is responsible for leading and managing the entire e-commerce strategy, ensuring the seamless operation and optimization of the company's online sales channels. This role focuses on increasing online revenue, improving the customer experience, and ensuring efficient e-commerce operations. The E-Commerce Director collaborates closely with marketing, IT, logistics, and product teams to drive growth and implement best practices for the online business.

Key Responsibilities:

1. E-Commerce Strategy & Development:
• Develop and execute a comprehensive e-commerce strategy to drive online sales, customer engagement, and market share growth.
• Align e-commerce activities with the overall business goals and marketing objectives.
• Identify new online market opportunities and emerging digital trends to stay ahead of the competition.
• Lead the expansion of e-commerce into new markets and platforms (including mobile, international markets, and marketplaces).
2. Website Management & Optimization:
• Oversee the design, development, and maintenance of the company's e-commerce website, ensuring a high-quality user experience.
• Manage the user interface (UI) and user experience (UX) of the website, ensuring seamless navigation, searchability, and purchasing processes.
• Implement website optimization techniques to improve site speed, responsiveness, conversion rates, and overall performance.
• Monitor website analytics (e.g., traffic, conversions, bounce rates) and continuously optimize for better performance.
3. Digital Marketing & Sales Growth:
• Work with the digital marketing team to drive traffic and sales through SEO, PPC, email marketing, social media, content marketing, and affiliate programs.
• Create and oversee promotions, discounts, and marketing campaigns that drive conversions and maximize ROI.
• Develop strategies to increase customer acquisition, retention, and lifetime value (LTV) through effective loyalty programs and personalized experiences.
• Track and analyze customer data to develop targeted marketing efforts that increase sales and engagement.
4. Merchandising & Product Management:
• Ensure that product listings are optimized for search, presentation, and conversion, including high-quality images, detailed product descriptions, and accurate pricing.
• Collaborate with the merchandising and inventory teams to ensure product availability, pricing accuracy, and timely restocking.
• Implement strategies for cross-selling, upselling, and product recommendations to increase average order value (AOV).
5. Technology & Systems Management:
• Oversee the integration of e-commerce platforms with back-end systems such as inventory management, ERP, CRM, and payment gateways.
• Work closely with the IT team to ensure smooth platform functionality, security, and scalability.
• Evaluate and implement new technologies that improve the e-commerce experience, including personalization tools, chatbots, and customer service solutions.
6. Operations & Fulfillment:
• Ensure efficient pick, pack, and ship operations by coordinating with the logistics and warehouse teams.
• Implement systems for accurate inventory tracking, order management, and delivery logistics to ensure a seamless customer experience.
• Optimize e-commerce operations to reduce costs, improve delivery times, and ensure customer satisfaction.
• Manage relationships with third-party fulfillment providers and delivery partners (if applicable).
7. Team Leadership & Development:
• Lead and mentor the e-commerce team, including web developers, digital marketers, content creators, and customer service staff.
• Set clear performance goals and KPIs for the team and ensure continuous professional development.
• Foster a culture of innovation, collaboration, and data-driven decision-making within the team.
8. Financial Management & Reporting:
• Develop and manage the e-commerce budget, ensuring optimal allocation of resources across marketing, operations, and technology.
• Monitor and report on e-commerce KPIs, including revenue growth, conversion rates, customer acquisition costs, return on investment (ROI), and profitability.
• Present regular reports to senior leadership on the performance of the e-commerce business and identify areas for improvement.

Key Performance Indicators (KPIs):

• Online sales growth (year-over-year)
• Website traffic and conversion rate
• Customer acquisition cost (CAC)
• Average order value (AOV)
• Cart abandonment rate
• Customer lifetime value (CLV)
• Return on ad spend (ROAS)
• Website performance metrics (site speed, mobile usability, etc.)
• Customer satisfaction and repeat purchase rates

Qualifications:

• Bachelor’s degree in Business, Marketing, E-Commerce, or a related field (MBA preferred).
• 7-10+ years of experience in e-commerce, digital marketing, or online retail, with at least 5 years in a leadership role.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce), web analytics, and online marketing tools.
• Proven ability to drive online sales growth and optimize e-commerce performance.
• Experience managing e-commerce operations, including fulfillment, inventory management, and logistics.
• Excellent knowledge of digital marketing techniques, including SEO, PPC, email marketing, and social media marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Leadership experience with a track record of managing high-performing teams.

Preferred Skills:

• Experience in managing omnichannel or multichannel retail operations.
• Familiarity with international e-commerce and cross-border logistics.
• Proficiency in using Google Analytics, A/B testing tools, CRM systems, and other digital tools.
• Knowledge of emerging e-commerce technologies and trends (e.g., AI personalization, AR shopping).

Soft Skills:

• Strong leadership and communication skills.
• Ability to work cross-functionally and lead teams across marketing, IT, logistics, and customer service.
• A strategic thinker with a hands-on approach to problem-solving and project management.
• Adaptability to a fast-paced and constantly evolving digital landscape.

Η INTRAFASHION GROUP Α.Β.Ε.Ε. ως Υπεύθυνος Επεξεργασίας επεξεργάζεται τα προσωπικά σας δεδομένα αποκλειστικά στο μέτρο που απαιτείται κατά την διαδικασία συνέντευξης και ενδεχόμενης πρόσληψης και έχει λάβει όλα τα κατάλληλα τεχνικά και οργανωτικά μέτρα για την προστασία των προσωπικών δεδομένων σας σύμφωνα με την ισχύουσα ελληνική νομοθεσία και τις διατάξεις του Γενικού Κανονισμού Προστασίας Προσωπικών Δεδομένων (ΕΕ) 2016/679. Τα δεδομένα που γνωστοποιείτε στην INTRAFASHION GROUP Α.Β.Ε.Ε.   μέσω της αίτησης σας θα διατηρούνται για τυχόν μελλοντική χρήση για χρονικό διάστημα δώδεκα μηνών από τη λήψη τους προς αξιοποίηση μελλοντικής πρόσληψης. Για την εκπλήρωση των ανωτέρω αναφερομένων σκοπών επεξεργασίας των προσωπικών σας δεδομένων η INTRAFASHION GROUP Α.Β.Ε.Ε.  δύναται να γνωστοποιεί ή να διαβιβάζει προσωπικά δεδομένα που μας έχετε δώσει σε θυγατρικές ή συνδεδεμένες με την INTRAFASHION GROUP Α.Β.Ε.Ε.  εταιρείες. Μπορείτε ανά πάσα στιγμή με αίτημα σας προς τον Υπεύθυνο Προστασίας Προσωπικών Δεδομένων της INTRAFASHION GROUP Α.Β.Ε.Ε.  (dpo@pinkwoman-fashion.com) να ασκήσετε τα δικαιώματα που προβλέπει ο Κανονισμός, συμπεριλαμβανομένου του δικαιώματος ενημέρωσης και πρόσβασης, διόρθωσης, διαγραφής, περιορισμού της επεξεργασίας,  φορητότητας και του δικαιώματος αντίρρησης ως προς την επεξεργασία, αλλά και να απευθυνθείτε στην Αρχή Προστασίας Προσωπικών Δεδομένων (www.dpa.gr). Για να μάθετε περισσότερα σχετικά με την προστασία των προσωπικών σας δεδομένων, δείτε την Δήλωση Προστασίας Προσωπικών Δεδομένων της INTRAFASHION GROUP Α.Β.Ε.Ε.   μας στο www.pinkwoman-fashion.com