About us – we are a challenger bank in Southeast Europe and regional leader in alternative payment solutions, building an ecosystem by combining financing and shopping to address customers’ needs. Our successful business model and customer-focus approach allowed us to be one of the most profitable and efficient banks in the region. We currently serve customers in Romania, Germany, Bulgaria & Lithuania.

We have now expanded our global footprint in Greece with thousands of merchants and consumers. Do you want to play a key role in our unique success story?

About the Role

We’re reimagining how people shop, borrow, and engage with their money.

As Head of Customer Reengagement, you’ll design the strategies that turn first-time users into loyal fans — driving activation, retention, and reactivation across our lending and transactional products.

You’ll combine data, creativity, and commercial instinct to build campaigns that make every interaction feel personal, valuable, and effortless.

If you’re passionate about customer engagement and love translating insight into measurable growth, this is your next challenge.

What You’ll Be Doing

• Own the customer lifecycle – from onboarding to reactivation. Build experiences that increase satisfaction, engagement, and lifetime value.

• Translate strategy into action – adapt group lifecycle frameworks to the Greek market, using behavioral insights and segmentation.

• Run data-driven campaigns – create, test, and optimize lifecycle automations using CRM tools

• Drive performance – monitor activation, retention, churn, and portfolio growth metrics; ensure every euro spent delivers ROI.

• Collaborate across teams – work with Product, Data, and Commercial to align lifecycle initiatives with merchant and lending goals.

• Inspire a customer-first culture – champion engagement thinking across the local organization.

What You’ll Bring

• 4+ years of experience in CRM, growth marketing, or lifecycle management — ideally in fintech, digital banking, or e-commerce.

• Strong analytical mindset: comfortable with Excel and data dashboards (SQL/BI tools a plus).

• Hands-on experience building and launching multi-channel lifecycle campaigns.

• Clear understanding of how engagement drives commercial outcomes.

• Excellent communication and coordination skills across functions.

• Curiosity, adaptability, and ownership — you learn fast and deliver even faster.

• Fluent English and Greek.

Why Join tbi bank

tbi bank is one of Southeast Europe’s fastest-growing challenger banks — serving over 2 million customers and 30 000 merchants across Greece, Bulgaria, and Romania.

We combine the agility of a fintech with the reliability of a bank — and we’re just getting started.

At tbi, we’re caring, brave, and driven by innovation. Join us to shape how customers across Greece engage with the most exciting digital banking experience in the region.

If this sounds like something you’d be interested in, we'd love to hear from you!

To apply for this position, please send us your CV in English.

Your candidacy shall be treated confidentially in accordance with the GDPR. Only shortlisted candidates will be contacted for interview.