Ella Resorts is a unique collection of luxury eco-chic resorts in the wider Mediterranean region, with a portfolio consisting of 5 seaside lifestyle resorts in Rhodes, Corfu and Crete. Each property assimilates and is designed to highlight the unique characteristics of its host location within a carefully selected setting rich in Greek history, culture, and stunning landscapes.
As we continue to expand our portfolio, we are seeking a talented individual to join our team as an E-Commerce and Distribution Manager.
The E-Commerce and Distribution Manager plays a vital role in driving direct bookings, optimizing online presence, and managing all digital distribution channels across the resorts in the chain. This role is responsible for developing and implementing strategies that enhance digital revenue performance, ensure brand consistency online, and maintain rate parity and visibility across all booking platforms.
Responsibilities
- Monitor booking trends and competitive set activity to recommend pricing and distribution adjustments that favor direct channels.
- Support rate loading, tactical campaigns, and channel-specific pricing aligned with the overarching revenue strategy.
- Collaborate closely with the Revenue Management team to ensure rate strategies, promotions, and availability are effectively executed across the direct booking engine and third-party channels.
- Develop and execute the resorts’ digital strategy to increase web traffic, direct bookings, and online conversions.
- Manage the resorts’ official websites, ensuring up-to-date content, SEO optimization, and engaging user experience.
- Collaborate with digital marketing teams on PPC, SEO, display, email, and social campaigns.
- Track and analyze website performance metrics and booking funnel analytics to drive improvement.
- Manage all OTA (Online Travel Agent) platforms.
- Ensure rate parity and availability across OTAs, direct website, metasearch engines, and GDS.
- Maintain accurate and appealing content, images, and descriptions across all online channels.
- Coordinate promotions and packages with third-party partners and wholesalers.
- Oversee creation and updates of digital content (text, photography, video) across all platforms.
- Ensure consistency in brand voice, visuals, and messaging across e-commerce and distribution channels.
- Collaborate with property teams for seasonal promotions, offers, and localized campaigns.
- Work with PMS, Channel Manager, RMS and booking engine providers to ensure optimal configuration and connectivity.
- Monitor and troubleshoot rate and inventory issues across systems.
- Coordinate technical setups for new channels, rate plans, and promotions.
- Produce weekly and monthly performance reports (direct vs. OTA bookings, channel mix, conversion rates).
- Monitor online performance metrics including ROI, bounce rates, click-through rates.
- Recommend improvements based on data insights and consumer behavior trends.
Requirements
- Bachelor’s degree in E-Commerce, Marketing or Hospitality.
- 3+ years of experience in digital marketing or e-commerce in the hospitality industry, preferably in multi-property operations.
- Understanding of revenue management principles, pricing logic, and dynamic inventory allocation.
- Experience with CRS, Channel Managers, and Booking Engines.
- Proficiency in Google Analytics, Google Ads, Meta and SEO tools.
- Familiarity with platforms and web optimization tools.
- Strong analytical and project management skills.
- Ability to work collaboratively with internal teams and external vendors.
- Excellent communication, organizational, and multitasking abilities.
- Up-to-date with latest trends and best practices in e-commerce and digital hospitality.
- Experience working with luxury or lifestyle resort brands.
- Multilingual content management or localization experience.
- Certification in digital marketing, SEO, or Google Ads is a plus.
Benefits
- Competitive remuneration package & benefits
- Career advancement in a fast-growing organization
- Continuous learning & development within a transparent & inclusive working environment
- Collaborative working environment
Ella Resorts are dedicated to providing exceptional guest experiences across its brand and our amazing Team members are at the heart of it.
Join us today to build our future together.
All applications will be acknowledged and treated as strictly confidential.