Are you a strategic thinker and a highly motivated professional with passion for understanding consumer behavior and make an impact in business strategy? If you have a proven track record of thriving in fast paced environment, then this opportunity may be your next career step!

Job's purpose
As a Consumer Insights Lead, you will play a critical role in the development of brand strategy by providing valuable insights for consumer behavior, shopping perceptions, market trends and competition benchmarking. You will manage all the aspects of gathering, analyzing and interpreting consumer data to contribute to data-led decisions that impact marketing and business planning.

What you will focus on

• Identify needs for consumer insights necessary to support the brand strategy development, with special attention to own brand products
• Create an annual schedule of market research studies & benchmarking that will feed into the yearly marketing and business planning
• Cooperate closely with VP Marketing in designing qualitative market research and proceed in their execution to derive necessary business conclusions and evaluate marketing activities
• Bring the consumer perspective to marketing decision making by conducting market analysis and research activities to provide valuable insights and recommendations
• Analyze data based on the received results of research studies and propose actionable strategies to internal stakeholders in order to drive business decisions based on customer insights
• Collaborate with Central Southern Europe (CSE) Workstream on the common brand health tracker and acts as the go-to person for all necessary processes (design of questionnaire, reporting, budget, agency contracts etc)
• Lead the product & concept innovation process, providing consumer and shopper insights to the brand strategy and format development teams to build an innovation path that will ensure our product leadership
• Monitor time frames and budget allocation of the research projects taking into consideration business urgency and budget availability

What you bring

• At least 5 years of working experience in market research, new product/ innovation development, in consumer insights or relevant positions in the FMCG sector or in agency
• BSc in Marketing, Business Administration, Market Research or any relevant field. MSc would be considered an asset
• Fluency in English language, both written and spoken
• Excellent knowledge of MS Office

What you have

• Passion for the Customer | Focus on what consumers think, need, buy, care about and excel at retail
• Critical & Analytical Thinking | Effectively analyze all related information to quickly conclude on sustainable solutions
• Results Orientation | Be on top of tasks and bring high end, customer-driven results
• Authentic Communication | Deliver messages in a clear, compelling, and concise manner, create wow effect to audiences
• Enact Change | Take bold initiatives to enable change, encourage new ideas and innovative solutions
• Effective Collaboration | Understand team dynamics that embrace healthy work climate

We care for You

• Hybrid way of Working
• Free lunchbreak in our restaurant
• Free parking
• Lifelong learning & development
• Wellbeing Program

A place where everyone belongs
We strive to be a better place to work where our associates reflect the markets we serve, where their voices are heard and valued, they find purpose in their work, and can grow and contribute to their fullest. We are an equal opportunity employer, and all applicants/employees will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability status, or any other characteristic protected by law.

Certified by Diversity Charter Greece and SHARE Equality Label

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Start your retail journey and live our values of care, teamwork, humor, integrity and courage.
Apply on line at https://careers.ab.gr/

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