Digital Strategy Manager

At Menarini Hellas, digital engagement is a core pillar of our transformation towards more personalized, data-driven healthcare communication. The Digital Strategy Manager plays a strategically important role in enabling this evolution by driving omni/opti-channel excellence, shaping customer-centric engagement models, and translating business priorities into impactful digital experiences.

The job holder will act as a key connector between strategy development and execution, the role influences how digital channels, content, and data come together to create meaningful stakeholder interactions. Through close collaboration with cross-functional teams, the Digital Strategy Manager contributes to building a modern, integrated engagement ecosystem that supports innovation, operational excellence, and continuous improvement across the organization.

Key Accountabilities

⭐ Strategic Omni/Opti-Channel Enablement

• Contribute to the design and execution of omni/opti-channel engagement frameworks supporting brand and medical strategies.
• Partner with cross-functional stakeholders to define customer journeys and engagement models.
• Ensure alignment between digital initiatives and broader commercial and medical objectives.

⭐ Digital Ecosystem & Channel Excellence

• Lead the operational excellence of key digital platforms (email, web, webinars, e-detailing, newsletters, portals, content management tools).
• Ensure consistency, performance, and seamless orchestration across digital touchpoints.

⭐ Data-Driven Performance & Optimization

• Define and monitor key engagement metrics and performance dashboards.
• Translate analytics into actionable insights and optimization recommendations.
• Promote a test-and-learn mindset to continuously enhance digital effectiveness.

⭐ Customer Experience & Journey Design

• Support end-to-end customer journey mapping across stakeholders.
• Identify gaps and opportunities to improve engagement quality and relevance.

⭐ Cross-functional Leadership & Enablement

• Act as a key digital partner for Brand, Medical, Public Affairs & Communication, Compliance, IT, and external agencies.
• Facilitate alignment between digital and hybrid field engagement models.
• Contribute to capability building and adoption of digital ways of working.

Success Indicators

• Improved omni/opti-channel engagement performance
• High-quality customer journeys and experiences
• Increased channel effectiveness and efficiency
• Insight-driven decision making
• Strong cross-functional collaboration and execution excellence

Desired Skills and Qualifications

• Experience in digital strategy, omni/opti-channel marketing, or digital engagement, ideally within healthcare or other regulated industries.
• Strong analytical skills with ability to transform data into strategic recommendations.
• Excellent stakeholder management and influencing skills.
• Solid understanding of compliance-driven environments.
• Strategic mindset with hands-on execution capability.
• Demonstrated ability to foster effective cross-functional collaboration and drive alignment across diverse teams

Remuneration

The company offers a competitive remuneration package and career prospects.

Why This Role Matters

This is an opportunity to play a visible role in shaping the future of digital engagement within a global healthcare organization — contributing to meaningful innovation that ultimately improves how healthcare is experienced by professionals and patients alike.

If you meet the above qualifications and believe that you can respond dynamically to the requirements of the position, please send us curriculum vitae by entering accordingly the code position Digital Strategy Manager_2026 at [email protected].

All applications will be treated as confidential.