Main Responsibilities

• Analyzes how company’s brand is positioned in the market and crystalizes targeted consumers’ insights.
• Translates brand strategies into brand plans, brand positioning and go-to-market strategies.
• Builds the brand communication strategy Direct to Consumers and to Healthcare professionals.
• Guides Junior Brand Managers for great achievement.
• Establishes performance specifications, cost and price parameters, market applications and sales estimates.
• Measures and reports performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Monitors market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
• Oversees marketing and advertising activities to ensure consistency with product line strategy.
• Monitors product distribution and consumer reactions.
• Brainstorms new and innovative growth strategies.
• Aligns the company around the brand’s direction, choices and tactics.

Skills and Qualifications (desired)

• University Degree in Marketing, Business or any other related field. An MSc. or MBA is preferred.
• Fluency in English / Fully computer literate.
• At least 6 years of proven working experience in Marketing, within the pharmaceutical industry, ideally in OTC / Food supplements.
• Drive for results and leaderships skills.
• Excellent understanding of the full marketing mix.
• Highly creative with ability to think out of box.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Strong analytical skills and data-driven thinking.
• Advanced communication and interpersonal skills.
• Up-to-date with latest trends and marketing best practices.
• Self-motivated and self-confident.
• Team player with high level of integrity and confidentiality.