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Κωδ:SBM_MCH_2023
Senior Brand Manager
Η θέση δεν δέχεται πλέον αιτήσεις
πριν 4 μήνες
Ημ. ανάρτησης
πριν 4 μήνες

Main Responsibilities

  • Analyzes how company’s brand is positioned in the market and crystalizes targeted consumers’ insights.
  • Translates brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Builds the brand communication strategy Direct to Consumers and to Healthcare professionals.
  • Guides Junior Brand Managers for great achievement.
  • Establishes performance specifications, cost and price parameters, market applications and sales estimates.
  • Measures and reports performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Monitors market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  • Oversees marketing and advertising activities to ensure consistency with product line strategy.
  • Monitors product distribution and consumer reactions.
  • Brainstorms new and innovative growth strategies.
  • Aligns the company around the brand’s direction, choices and tactics.

 

Skills and Qualifications (desired)

  • University Degree in Marketing, Business or any other related field. An MSc. or MBA is preferred.
  • Fluency in English / Fully computer literate.
  • At least 6 years of proven working experience in Marketing, within the pharmaceutical industry, ideally in OTC / Food supplements.
  • Drive for results and leaderships skills.
  • Excellent understanding of the full marketing mix.
  • Highly creative with ability to think out of box.
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
  • Strong analytical skills and data-driven thinking.
  • Advanced communication and interpersonal skills.
  • Up-to-date with latest trends and marketing best practices.
  • Self-motivated and self-confident.
  • Team player with high level of integrity and confidentiality.

 

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ΠΕΡΙΛΗΨΗ ΘΕΣΗΣ
Senior Brand Manager
Μαρούσι
πριν 4 μήνες
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