DiL Fashion Group, a leading retail company in the fashion industry, with 160 employees and a network of more than 30 mono-brand stores, multi-brand stores and shop-in-shop in Athens, Thessaloniki and Larissa, due to its growing needs is currently seeking an experienced PR & Brand Communication Manager to lead the strategic planning and communication presence of its brand portfolio.
The Role
The successful candidate will be responsible for designing, coordinating, and implementing the overall marketing and communication strategy for all Group brands in Greece, ensuring full alignment with international HQ guidelines and brand standards.
Key Responsibilities
- Strategy & Planning: Develop 360° communication programs combining online and offline media and manage annual/seasonal Media Planning.
- Media Relations & PR: Build and maintain strong relationships with journalists, editors, stylists, and Key Opinion Leaders (KOLs) in the fashion industry.
- Influencer Marketing: Strategically select and manage influencer partnerships (seeding, fittings, paid projects) and evaluate ROI.
- Events & Activations: Oversee the execution of in-store events, VIP presentations, and pop-up stores.
- Digital Communication: Coordinate social media presence (Instagram/Facebook) and manage content production for newsletters and Viber campaigns.
- Reporting & Admin: Prepare detailed reports for international HQs and monitor the marketing budget and invoicing.
Requirements
- Bachelor’s degree in Marketing, Communication, PR or related field.
- 4–6 years of experience in Marketing, PR or Brand Communication.
- Experience in fashion, luxury or lifestyle brands will be considered an asset.
- Strong understanding of media relations, events and digital communication.
- Excellent communication, networking and organizational skills.
- Fluent English (written and spoken).
- Existing network with fashion media, stylists or influencers will be considered a strong asset.
What We Offer
- The opportunity to work with prestigious international fashion houses.
- A dynamic work environment within a leading Group.
- Opportunities for professional growth and development.
- Private health insurance program.
- Meal vouchers (Ticket Restaurant).
If you believe your profile could be a good match to this role apply now to [email protected], reference number BCMAM26. After the screening of the CVs, we will contact the candidates who meet the profile’s requirements to arrange an interview. All applications are considered as strictly confidential.