Do you have experience in Retail Activation or Trade Marketing within a fast-paced FMCG environment?
Are you a creative, data-driven marketer who can turn insights into high-impact in-store activations?

ManpowerGroup, on behalf of its client, a well-established company in the tobacco industry, is looking for a Retail Activation Specialist.

📌 Location: Athens

📍 Working Model: Hybrid

🖋️You will be reporting to: Consumer Experience Activation Manager

Your work will include:

As a Retail Activation Specialist you will drive end-to-end retail activation, transforming consumer insights into impactful in-store experiences that boost awareness, acquisition, and retention.

More specifically, you will:

• Support retail projects from idea to implementation. Turn insights into powerful retail activations, aligned with brand guidelines and the regulatory framework
• Deliver high-quality POSM, visibility initiatives, and D2C materials that move consumers from awareness to acquisition across the offline retail touchpoints
• Manage agencies and suppliers to guarantee fast, high-quality, on-time delivery and actively seeking new ways to elevate our market execution
• Support new product launches across nicotine categories with full compliance in legal restrictions and brand alignment
• Visit stores regularly to stay close to market reality and identify growth opportunities
• Support in the preparation and coordination of the monthly retail activation alignment meeting for the successful preparation of the in-market retail plans
• Monitor, track performance and report on the implementation and results of activation plans, providing data-driven recommendations, and identifying corrective actions to brand activities, materials, and practices when needed.
• Collaborate across Marketing, Trade, Sales, CX, Supply Chain & Legal to ensure seamless end-to-end execution & compliance
• Own your budget and drive efficient, impactful activations

What we are looking for:

• Bachelor’s degree in any relevant field of Business, Marketing, Finance or similar
• 3–4 years in Brand, Retail/Trade Marketing or Consumer Activation
• Strong project coordination, creativity, and problem-solving skills
• A commercial mindset with the ability to turn insights into results
• Excellent communication, negotiation, and storytelling abilities
• Able to connect offline with online and work in an omnichannel marketing model
• Proactive, energetic, can-do attitude
• Independent ownership and accountability for results for assigned projects
• Plan, prioritize and deliver independently, while escalating when necessary

Compensation Package and Benefits:

• A competitive remuneration package will be offered, aligned with the candidate’s experience and qualifications
• Opportunities for growth and learning within the organization
• Private health insurance
• Ticket vouchers

👥 Recruitment Process:

• If you are interested in this role, feel free to apply directly. Our consultants will contact the candidates who meet the profile’s requirements to arrange an interview

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