Digital Platforms & Web Operations Specialist

Medium level – cross functional role

Role Summary:

We are seeking a highly versatile and proactive Web Operations Specialist to oversee and execute the company’s digital platforms. This role combines marketing orientation with technical execution and is responsible for creating, managing, and optimizing our website, email newsletters, web applications, and other digital platforms. You’ll collaborate closely with the marketing team to ensure a consistent, high-quality digital experience for our audience.

Key Responsibilities:

• Website Ownership & Management

• Design, develop, update, and maintain the corporate websites using WordPress, ensuring optimal UX, performance and SEO.
• Handle content updates, layout changes, plugin installations, performance optimization, and troubleshooting.
• Ensure the website is fresh, up-to-date, secure, responsive, accessible, and SEO-optimized.

• Web Applications & Tools
  Support or coordinate the development of forms, landing pages and microsites. Ensure all digital assets meet design specs, accessibility guidelines, and integrate properly with analytics and CRM tools.

• SEO 

Collaborate with the SEO team to ensure best practices are applied in content structure, metadata, internal linking, and performance.

• Maintain integrations across marketing platforms
  Ensure that the website communicates effectively with other key systems, such as the CRM, the mass mailing system and various analytics tools, forms, trackers, and tags.

• Google Analytics (GA4) & Data Reporting
  Configure and maintain Google Analytics, Tag Manager, and Search Console. Monitor site and campaign performance and prepare actionable reports for the marketing team.
• Digital Governance & Optimization
  Conduct regular audits (SEO, performance, accessibility), run A/B tests, suggest improvements, and stay aligned with web standards and privacy regulations (e.g., GDPR).
• Email Marketing
  Create, build, and deploy newsletters through platforms, using templates provided by Marketing Team. You will also manage lists, data, testing, delivery, and optimization.
• Propose & Manage New Tools
  Stay up to date with trends and be able to configure and integrate new tools into the existing ecosystem, ensuring data and workflows connect smoothly across platforms.

Qualifications & Skills:

• 4+ years of experience in digital marketing, website operations, or a similar cross-functional technical role
• Strong experience managing WordPress sites 
• Good knowledge of HTML/CSS, responsive design, and email builders (e.g. Infosen, Mailchimp, Brevo)
• Hands-on experience with Google Analytics (GA4), Tag Manager, and SEO tools
• Familiarity with Git and version control for collaborating on code or deploying updates
• Understanding of WCAG accessibility standards, web performance best practices, and GDPR compliance
• Comfortable working in multi-disciplinary teams and juggling multiple projects simultaneously
• Strong communication skills in both Greek and English
• Experience working with CRMs or marketing automation platforms
• Familiarity with no-code tools or form builders (e.g., Typeform, Jotform, Gravity Forms)
• Basic experience with web hosting environments, staging workflows, or DNS setups
• Background in education, publishing, or content-heavy service organizations

We offer:

• A dynamic, fast pacing working environment
• Numerous professional development opportunities
• Hybrid work model – flexibility to work both from home and on-site
• Competitive renumeration & bonus scheme