• Job Title: Marketing Communications Specialist, Greater China
• Job Level: Entry
• Term: Full time or Part-time, Flexible hours
• Degree: BSc in Marketing, Technical Communication, Electrical Engineering, Computer Science, or a related field.
• Location: Remote or Semi-remote; Greece or US preferably
• Travel: Little to none

Job Summary: We are seeking a highly motivated and culturally astute Marketing Communications Specialist with native-level fluency in Mandarin to join our global marketing team. This remote position, ideally based in Greece, will be primarily responsible for localizing, adapting, and creating compelling marketing content and communications strategies specifically for the Greater China market. The ideal candidate should possess a sound understanding of B2B marketing communications, ideally within the semiconductor or high-tech industry, and a deep appreciation for the nuances of Chinese business culture and digital platforms.

Key Responsibilities:

Content Localization & Adaptation (Primary Focus):

• Translate and localize a wide range of global marketing materials from English to Simplified Chinese (Mandarin), ensuring cultural relevance, technical accuracy, and consistent brand voice. Materials include website content, blog posts, press releases, newsletters, email campaigns, social media posts, brochures, presentations, white papers, and datasheets.
• Adapt messaging and visuals to resonate effectively with Chinese audiences, considering local preferences and communication styles.
• Collaborate closely with product marketing, technical writing, and engineering teams to ensure accurate translation of complex semiconductor IP core terminology.

Greater China Digital Platform Management:

• Manage and optimize content for Chinese digital channels, including WeChat, Weibo, Baidu, and local industry forums.
• Execute engaging social media campaigns tailored for the Chinese market, developed in collaboration with the global marketing team and local marketing specialists.
• Support the localization and maintenance of the Chinese version of our corporate website.

PR & Media Relations Support (China):

• Support the drafting and distribution of press releases to Chinese media outlets.
• Assist in managing relationships with key Chinese industry media and online publications.

Event Marketing Support (China):

• Assist in localizing promotional materials and communications for industry trade shows, conferences, and webinars targeting the Chinese market.
• Support virtual event execution for Chinese audiences.

Market Insights & Strategy:

• Provide insights into Chinese market trends, competitor activities, and local communication best practices to inform global marketing strategies.
• Identify new opportunities for reaching and engaging our target audience in China.

Metrics & Reporting:

• Track and report on the performance of localized marketing initiatives within the Chinese market, adapting metrics and analysis for local platforms.

Cross-Cultural Collaboration:

• Serve as a bridge between the global marketing team and the Chinese market, ensuring effective communication and alignment.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, Electrical Engineering, Computer Science, Chinese Studies, or a related field.
• Native-level fluency in Mandarin Chinese (Simplified Chinese reading, writing, and speaking) and professional fluency in English.
• Deep understanding of Chinese culture, business etiquette, and digital media landscape (e.g., WeChat, Weibo, Baidu).
• Strong writing, editing, and proofreading skills in both Mandarin and English, with a keen eye for detail and grammar.
• Strong interpersonal and cross-cultural communication skills.
• Strong project management skills, with the ability to manage multiple localization projects simultaneously and meet deadlines.
• Self-motivated, proactive, and able to work effectively in a remote team environment.

The following would be considered a plus:

• Portfolio of relevant writing samples in both English and Mandarin, and examples of localized content/campaigns.
• Experience in marketing communications positions, with a strong preference for experience in the semiconductor, EDA, IP core, or other complex B2B technology industries.
• Experience in localizing and adapting marketing content for specific regional markets.
• Familiarity with semiconductor industry terminology and a basic understanding of IP cores, SoC design, and related technologies is desirable.
• Experience with content management systems (e.g., WordPress), email marketing platforms, and social media management tools.

What We Offer:

• Opportunity to work on cutting-edge technologies that are shaping the future of electronics.
• A dynamic, collaborative, and innovative global work environment.
• Competitive salary and comprehensive benefits package (prorated for part-time).
• Opportunities for continuous learning, professional development, and skill enhancement.
• The chance to play a pivotal role in expanding our presence in the strategically important Greater China market.
• Flexibility of a remote working position, ideally based in Greece.

Please send your CV to a.couroupaki@cast-inc.com until July 18^th, 2025