METRO is one of the top employers in the country with over 11.000 employees. Operates one of the largest retail networks, My market, with 230 outlets and is also the leading company in wholesale consumer goods with 50 METRO Cash & Carry stores countrywide.
We are looking for a Junior Marketing & Insights Analyst
Junior Marketing & Insights Analyst responsibilities include researching consumer behavior and exploring market trends and opportunities. This role uses this information to produce reports that identify areas of growth, customer marketing strategies based on research patterns they've identified through their studies, as well as client acquisition methods such as an inefficient place within a funnel where there could be more conversions happening than before.
What you will focus on:
Reporting & Insights:
- Segment customers based on revenue and purchase frequency to deliver targeted messaging.
- Analyze and report on CRM campaign performance (email, push, in-app, SMS) targeted both to B2B and B2C audiences, offering actionable insights for optimization.
- Assist in reporting on both B2C and B2B ecommerce channels
- Work closely with the CRM Manager on measuring the effectiveness of the annual customer marketing strategy and report on activation results
Campaign & Web Optimization:
- Assist in the day-to-day management of CRM activities, through MS Dynamics Platform and other platforms.
- Provide actionable recommendations to enhance website performance based on web analytics
- Align with Customer Marketing and Web team to create customer journeys and personalized customer lifecycle strategies.
Data Accuracy & Compliance:
- Ensure CRM data integrity and compliance with privacy regulations (e.g., GDPR).
- Liaise with external partners for maintaining and updating the CRM database, ensuring customer data is clean and up to date.
What we are looking for:
- Bachelor’s degree in Business Administration, Marketing Analytics, Economics, or related field
- Maximum 2 years of experience as a Marketing Analyst or CRM specialist (previous experience in retail will be considered as a plus)
- Knowledge / Familiarity in CRM metrics, KPIs, Google Analytics, and customer segmentation techniques; advanced Microsoft Excel skills (Looker Studio is a plus).
- Ability to interpret data, generate reports, and provide data-driven insights.
- Strong time management, and commitment to deadlines.
- A collaborative mindset, ready to work across teams (Web Experience & E-commerce) and contribute to shared goals.
- Attention to detail, and a strong sense of ownership over tasks.