Κωδ:DIGITAL MARKETING ASSISTANT
DIGITAL MARKETING MANAGER
501-2000
Λιανικό Εμπόριο
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Job Title: Digital Marketing Manager
Responsibilities:
- Owns the digital marketing strategy for our two brands attrattivo and ALE
- Plan and develop digital marketing campaigns icluding online advertising , e-mail marketing , website , integration, mobile and other digital deliverables
- Manage daily communications with advertising agencies to ensure successful execution of campaings and to achieve maximum ROI
- Collaborate with internal teams to create landing pages & optimize user experience
- Utilize strong analytical ability to evaluate end-to end customer experience across multiple channels and customer touch points
- Analyse website traffic and visitor behaviour related to inbound/ouotbound digital marketing efforts
- Work with internal teams to support SEO best practices across all digital channels including website, social media and mobile
- Remain current on latest trends across all digital disciplines to ensure most effective mix of digital strategies and tactics is developed to achieve objectives
- Participate as a strategic team contributor in planning reviewing and sharing information related to assigned projects
Qualifications:
- Degree in Digital Marketing, Communications, or related field.
- Minimum of 5 years of experience in a similar role, preferably in the fashion or retail industry.
- Demonstrable experience leading and managing marketing campaigns across multiple platforms & channels (social media, e-mail marketing,display, SEM, SEO)
- Excellent written and verbal communication skills
- Deep understanding of Google analytics , social media ad platforms , Google Ads
- Familiarity with general organic social media principles
- Excellent analytical skills, ability to dive into data and translate this into actionable next steps
- Ability to translate business objectives into digital marketing campaings
- Highly organised and detail - oriented
- Quick learner with a passion for technology and data
- Creative problem solver
- Innovative mindset with a passion for bringing forth new ideas and process improvements
Benefits:
- Competitive salary
- Hybrid work schedule
- 50% employee discounts on attrattivo and ALE products.
- Opportunities for professional development and career growth.
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