Responsibilities

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Implementing A/B testing and conversion rate optimization.
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Implementing marketing automation and lead generation strategies.
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Staying updated with the latest performance marketing trends and technologies.

Requirements

• Degree in Marketing, Business Administration, or a related field.
• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
• Goal-oriented individual and have excellent communication skills.
• Open-minded, curious, and a strong problem solver.