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Performance Marketing Executive (Mobile App) – Cyprus, Greece, or Remote
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Performance Marketing Executive (Mobile App) – Cyprus, Greece, or Remote

The Role:

We are seeking a skilled and data-savvy Performance Marketing Executive specialised in mobile applications to join our dynamic team. Working in a rapidly evolving and agile environment, you will be responsible for the mobile app marketing landscape, with an emphasis on driving growth via app acquisition strategies.

Main responsibilities:

  • Develop and execute performance marketing strategies for app campaigns across various platforms.
  • Conduct targeted audience research tailored to app users.
  • Analyse campaign data to optimise app-specific metrics and user engagement.
  • Prepare insightful reports to communicate app campaign outcomes, insights, and recommendations to stakeholders.
  • Manage advertising budgets to ensure a strong ROI in app marketing campaigns.
  • Conduct competitor analysis to understand our key competitors’ strengths, weaknesses, and strategies.
  • Collaborate with internal and external stakeholders to ensure the successful execution of our marketing campaigns.
  • Stay updated on industry trends and technologies to refine campaign strategies.

Main requirements:

  • BSc/MSc in Mathematics, Statistics, Marketing, or a related field.
  • At least 3 years of experience in a similar position, with a focus on managing large-scale app campaigns.
  • Proven experience in an app-first business environment, especially in the financial services or gaming industry.
  • In-depth knowledge of app-tailored digital advertising platforms (I.e., Google Ads, Meta, and AppLovin).
  • Experience in using third party app measurement platforms (i.e., Firebase, AppsFlyer) and competitor analysis platforms (i.e., data.ai).
  • Advanced skills in data analysis and optimisation techniques, with a focus on app marketing metrics and KPIs.
  • Excellent communication and interpersonal skills.
  • Strong attention to detail.
  • Very good knowledge of English.
  • Advanced Microsoft Excel skills.

Benefit from:

  • An attractive remuneration package, plus performance-related rewards.
  • Food allowance.
  • An intellectually stimulating work environment.
  • Continuous personal development and international training opportunities.

 

Type of employment: Full-time

Location: Cyprus, Greece or Remote

Please visit our website to submit your online application for this position.

 

All applications will be treated with strict confidentiality!

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Performance Marketing Executive (Mobile App) – Cyprus, Greece, or Remote
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