Startline S.A., the official distributor of New Balance in Greece, Cyprus, Romania, Bulgaria, is seekingfor a dynamic and ambitious individual to join our team as a Junior Retail Marketing Specialist.

Job Summary

As a Retail Marketing - Junior, you will play a crucial role in developing and executing effective marketing strategies to drive foot traffic, enhance brand awareness, and maximize sales at our retail locations. You will collaborate closely with cross-functional teams to create compelling marketing campaigns, promotions, and events that resonate with our target audience.

Responsibilities

1. Campaign Development: Conceptualize, plan, and execute retail marketing campaigns to attract and engage customers. Develop strategies that align with overall marketing objectives and drive traffic to our stores.

2. In-Store Promotions: Devise and implement in-store promotional activities to boost sales and enhance the overall customer shopping experience. Collaborate with store managers to ensure seamless execution.

3. Visual Merchandising: Work closely with the retail manager to create appealing and cohesive displays that showcase products effectively and align with brand aesthetics.

4. Market Research: Stay abreast of industry trends, competitor activities, and customer preferences. Conduct market research to identify opportunities for growth and improvement in retail marketing strategies.

5. Collaboration: Collaborate with the marketing team, retail team, and store managers to ensure alignment of retail marketing initiatives with overall brand objectives.

6. Analysis and Reporting: Monitor and analyze the performance of retail marketing campaigns. Provide regular reports and insights to the marketing manager.

Requirements

1. Degree in Marketing, Business Administration, or a related field.
2. Previous internship or work experience in marketing is a plus.
3. Strong analytical and problem-solving skills.
4. Excellent written and verbal communication skills.
5. Proficiency in Microsoft Office suite (Word, Excel, PowerPoint)
6. Knowledge in Adobe Suite (Photoshop/Illustrator) is a plus
7. Excellent organizational skills
8. Proactive and motivated with a passion for marketing
9. Ability to work collaboratively as part of a team and independently when required.
10. Knowledge of retail marketing, techniques, and tools is a plus.
11. Fluent in Greek and English language