Job Summary:

We are actively looking for a Marketing & Communications specialist who will coordinate the development and design of the company's promotional materials, intending to spread brand awareness and assist the marketing and public relations teams. Main purpose is to create messaging strategies and marketing campaigns to teach consumers more about the company and its products. Marketing communication specialist may handle online and offline promotional resources and manage the business's social media content across channels. This role requires professionals to use their creativity, adapt to consumer preferences and create innovative content

Job Responsibilities:

• Designing and creating online marketing content, including newsletters, brochures and promotional emails
• Collaborating with design and public relations teams to create white papers, infographics and marketing videos
• Tracking and recording the performance of marketing campaigns and presenting this information to the marketing department and members of a company's management team
• Identifying the effectiveness of marketing material by tracking metrics including conversion rates, customer loyalty and customer satisfaction
• Reviewing and analysing consumer data to analyse effective marketing strategies and successful ways to increase brand awareness
• Assessing the return on investment (ROI) for marketing campaigns
• Networking with potential customers and industry professionals to grow brand awareness and promote the company's products
• Development of actionable annual and ongoing brand strategies that drive sales and share across the portfolio based on consumer insights, category trends, competitive environment and business needs
• Development of media creative, packaging, merchandising and supporting materials that adhere to the brand identity and support the portfolio. Lead product/service branding, positioning and launch execution to ensure branded elements are in line with strategy and brand guidelines
• Responsible for budget forecast and strategic plan that synthesizes growth projections and cost estimates aligned to brand strategy. Manage all aspects of the yearly budget to include ongoing tracking of spend, future commitments and budget availability while maximizing ROI
• Management of the development, production and implementation of marketing plans, communications tactics and field team activation
• Interface, influence and drive alignment with sales and customer service teams to implement account and customer co-marketing strategies to drive equity and preference for the brands at key partners
• Develop, build, launch and track marketing campaigns, measure results, and prepare reports to share with the broader organization
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Manage relations with market research firms interacting with them in designing and research questionnaires
• Management of strategic and day-to-day agency interactions to ensure communications efforts are aligned with brand strategy and positioning. Lead the agency in developing and optimizing the media strategy to maximize ROIs and meet brand objectives

Candidate Profile:

• Bachelor's degree in Marketing, Sales, Business or Communication is required
• Minimum of ­­­4 years Marketing experience, 1-2 in a similar position
• Excellent communication skills and the ability to work effectively across the organization and with customers is required
• Customer focused, data driven and results oriented
• Strategic thinking and the ability to see and frame the big picture to produce desired results
• A hands-on attitude and willingness to handle projects independently
• Experience writing customer-facing content that is on-brand, relevant, tailored to the customer and technically accurate (in Greek & English)
• Proficiency with online marketing and social media strategy to incorporate such trends that are dictating the future tactics and strategies
• Relevant industry experience is a plus
• Willingness and ability to travel

The company offers an attractive remuneration package, medical insurance, continuing education and an excellent working environment.