Don’t ride the wave.
Be the one who makes it.

                                                    SEM/SEO Specialist
Working for: Wavemaker Hospitality, Commercial Team
Reporting to: Head of Digital
Office Location: Wavemaker Hospitality, Athens, Greece

ROLE OBJECTIVES
We are seeking a skilled and experienced SEM/SEO Specialist based in Athens, Greece, to join our marketing team in the hotel industry. The ideal candidate will be responsible for developing and implementing strategic search engine marketing (SEM) and search engine optimization (SEO) campaigns to drive targeted traffic, increase bookings, and improve online visibility for our hotel properties.  This role requires a deep understanding of search engine algorithms, keyword research, bid management, content optimization and analytics.

FUNCTIONS, RESPONSIBILITIES AND REQUIREMENTS
Prime Responsibilities:
• Develop and implement, together with the Digital Marketing team, SEO strategies to improve organic search rankings and visibility for our hotel properties and brands.
• Develop and execute SEM campaigns using platforms such as Google Ads, Programmatic Ads, and other advertising networks to promote hotel properties and drive direct bookings.
• Conduct thorough/regular keyword research to identify high-value search terms relevant to our target audience and hotel offerings.
• Create and optimize ad campaigns, ad groups, and ad copy tailored to specific hotel properties, promotions, and seasonal offers.
• Manage PPC budgets, bidding strategies, and campaign settings to maximize ROI while meeting performance targets and business objectives.
• Monitor and analyse campaign performance metrics, including click-through rates (CTR),
conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Conduct A/B testing experiments to optimize ad creatives, landing pages, and targeting parameters for improved performance and user experience.
• Implement tracking pixels, conversion tracking codes, and URL parameters to measure and attribute conversions accurately across various channels and devices.
• Optimize website content, meta tags, internal linking, and site structure to align with targeted keywords and improve search engine crawling and indexing.
• Stay abreast of industry trends, algorithm updates, and best practices in SEM/SEO to ensure campaigns remain competitive and effective.
• Collaborate with cross-functional teams, including marketing, content, web development, and revenue management, to align SEM/SEO strategies with overall marketing and revenue objectives.
• Provide regular reports and insights on campaign performance, keyword rankings, traffic trends, and ROI.

Qualifications:
• Bachelor's degree in Marketing, Digital Media, Digital Marketing, or related field.
• 2-3 years of experience in SEM/SEO campaign management, preferably in the hotel or hospitality industry.
• Proficiency in Google Ads, Bing Ads, Google Analytics, and other digital marketing tools and platforms.
• Strong analytical skills and ability to interpret data to make data-driven decisions and optimize campaign performance.
• Excellent communication, collaboration, and project management skills.
• Detail-oriented with a strong focus on delivering results and meeting deadlines.
• Certifications such as Google Ads, Google Analytics, or SEMrush are a plus.
• Working knowledge of HTML, CSS, and JavaScript development is a plus.
• Ability to work under pressure and meet deadlines.
• Fluency in English, both verbal and written, is essential.

REMUNERATION
First Employment Date: Immediate
Time Schedule: 5 Days a week (Monday – Friday)
Annual Leave: 20 working days per year
Daily Time Schedule: 09:00-18:00 (1h lunch break)
Gross Annual Salary: Based on qualifications, open to discuss