AB Vasilopoulos is committed to delivering exceptional customer experiences across all touchpoints, and this role is central to driving their CRM ecosystem. As a Top Employer 2025 in Greece, AB Vasilopoulos offers an exciting opportunity to be part of a forward-thinking company that embraces innovation and technology in every aspect of its business.

Key Responsibilities:

As the Marketing & Communication Product Owner, you will be at the forefront of managing the Salesforce CRM platform and marketing automation efforts. Your main duties include:

• CRM Platform Optimization: Lead the implementation and optimization of CRM projects primarily within the Salesforce platform, focusing on campaign setup, journey building, and automation.
• Collaboration Across Teams: Work closely with Marketing, CRM, E-commerce, and IT teams to define requirements, configure solutions, and support campaign execution.
• Campaign and Journey Design: Develop and manage CRM journeys, ensuring they align with business objectives and enhance customer engagement.
• Product Vision Development: Contribute to the creation and communication of the CRM product vision and roadmap.
• Backlog Management: Maintain and prioritize the product backlog, ensuring user stories and tasks are well-defined and aligned with project goals.
• Cross-Functional Coordination: Collaborate with cross-functional teams and external vendors (if applicable) to deliver high-quality CRM enhancements.
• Training & Change Enablement: Conduct testing, documentation, and training to ensure seamless adoption of platform updates and feature rollouts.
• Data-Driven Decisions: Leverage CRM data and performance metrics to continuously optimize and improve customer journeys.

Skills and Experience:

We are looking for an experienced professional with a strong background in CRM, marketing automation, and Salesforce. Key qualifications include:

• CRM Expertise: Deep understanding of Salesforce Marketing Cloud, campaign setup, journey building, and automation features.
• Technical Fluency: Ability to write queries (e.g., SQL, AMPscript) for data extraction and segmentation.
• Agile Methodologies: Experience working in Agile environments and familiarity with product ownership principles.
• Digital Marketing Knowledge: Solid understanding of digital commerce, customer journeys, UX design, and digital marketing.
• Cross-Functional Collaboration: Proven ability to work effectively with marketing, IT, and CRM teams to deliver aligned goals.
• Fluent in English: Excellent written and spoken communication skills in English.
• Education: A Bachelor’s degree in Information Technology, Computer Science, or a related technical field (Master’s degree is a plus).
• Experience with CMS Tools: Familiarity with Bluebridge or similar CMS tools is a plus.

Benefits and Perks:

AB Vasilopoulos offers a supportive work environment with a strong focus on your personal and professional growth. Benefits include:

• Competitive Salary: Commensurate with experience
• Hybrid Working Mode
• Health Insurance
• Training & Development:

Why AB Vasilopoulos?

AB Vasilopoulos is committed to creating a diverse, inclusive, and engaging work environment where innovation is at the heart of everything we do. Recognized as a Top Employer 2025 in Greece, AB Vasilopoulos is dedicated to employee well-being, growth, and creating lasting value for both its customers and its teams.

If you are passionate about delivering innovative customer experiences and ready to join a dynamic team, we want to hear from you!