In this role, you will play a key role in enhancing our brand presence, shaping our corporate identity, and driving effective communication strategies across multiple channels. If you are passionate about brand storytelling, thrive in fast-paced environments, and have a keen eye for impactful messaging, this is an exciting opportunity to make a real difference and grow within an innovative and forward-thinking company.

Responsibilities

• Strategize, execute, and optimize brand and performance driven campaigns to achieve goals
• Develop and deploy online and offline marketing campaigns, including crafting strategy, defining the proper channel mix, aligning internal teams, developing targeted segments, building tactics and measuring results
• Work with internal team to develop concepts, social media calendar, messaging, and deliverables for the campaign and supporting programs
• Liaise with the Regional team for brand and program alignment
• Work closely with external agencies for the planning, implementation and assessment of ATL, BTL digital and CRM campaigns
• Manage the Marketing budget
• Oversee and maintain brands’ official sites
• Collaborate with Operations team to build and coordinate LSM activities
• Implement Regional brand marketing campaigns that will be aimed at increasing brand awareness and affinity
• Provide ongoing reporting, campaign insights followed by action plans
• Develop and coordinate CSR activities

Your Profile

• Bachelor’s degree in marketing
• Post graduate degree. MBA is considered a plus
• 10+ years of marketing experience within at least 5 years in a managerial position
• Proven track record in developing high impact multichannel campaigns with a focus on digital and social media
• Experience in international brand environment

• Excellent written and verbal communication skills in Greek and English

• Experience working in a metrics driven culture to measure tactics and initiatives
• Ability to manage multiple projects with strict deadlines
• Strong project management, organizational, and communication skills
• Ability to apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
• Excellent time management and task prioritization skills
• Ability to solve problems and team spirit

We offer

• Competitive remuneration package
• Company Car
• Life & Medical insurance plan
• Laptop & Mobile
• Employee Assistant Program
• Products discount
• A vibrant and inclusive work environment in a growing company
• Culture committed to work-life balance