In Kotsovolos, a member of Currys group, we believe in everything you have to offer. That’s why here, you will find a company that focuses on technology and innovation, but first of all believes and seeks the continuous development of its 2.800 people. In numbers! 94 stores, 2 modern training centers and more than 50.000 hours of training per year, dedicated to our people. Our goal? To plan for tomorrow and be the first ones who bring new technologies that will make our lives better.
Join us and be part of the evolution!
The Role
The CRM Specialist increase customer loyalty through a personalized CRM Plan in order to increase company’s Sales and ROI, and penetrate strategic segments. He / She will be integral part of the CRM team specialized on B2B portfolio.
Key Responsibilities
- B2B Portfolio
- Align with B2B Segment, understand strategic and commercial priorities, so as to streamline campaigning plan
- Analyse and understand B2B portfolio and work on enhancing the existing segmentation
- Collaborate with internal stakeholders, so as to ensure value propositions, content and other marketing material for all media and coordinate channel deployment
- CRM Campaigning
- Responsible for developing and managing direct marketing campaigns, addressing B2B & B2C customers
- Campaigning entails end to end deployment (design, targeting, execution, evaluation), employing all available BTL marketing tools
- Monitor KPIS (sales, conversion, ROI etc) and suggest corrective actions to improve performance
- Lead or participate in cross functional projects, which promote department’s objectives and strategic goals
- Loyalty Schemes Campaigns
- Set up the agreed campaigns arranging marketing activities, technical execution and administrative tasks
- Monitor KPIS and other budget components and suggest corrective actions to improve performance
- Manage budget and accounting responsibilities
The ideal candidate should have:
- ≥ 2yrs experience in CRM, B2B preferably
- Experienced in B2B marketing principles and understanding of B2B customer unique needs, preferably from the retail industry
- Understanding of analytics and portfolio management
- Experienced in running multichannel campaigns
- Experienced in A/B testing methodology
- Understanding of ecommerce, digital and social media marketing, its principles and metrics
- Collaborative attitude and ability to pursue other stakeholders promoting department’s objectives
- Strong time management, organizational and multitasking skills
- Strong resilience to meet deadlines in a fast-paced environment
- Exposed to project management, under contemporary practices
- Experience in budgeting and pursue of financial goals
- Excellent communication and presentation skills
What the company offers
- Continuous training in new technologies and tools
- Career development and growth opportunities
- Competitive bonus scheme, performance-based
- Group health/ medical insurance package
- Discounts on our company’s products
- New, modern and pleasant HQs workplace
- Internal wellbeing actions
In Kotsovolos, we are fully committed to embracing diversity, empowering uniqueness and preventing discrimination. And we make that commitment an action, as an Equal Opportunity Employer and a proud signatory member of the Diversity Charter Greece, an initiative of the European Commission to promote diversity in the Greek workplace. Because our team doesn’t focus on Race, Color, National Origin, Ethnicity, Gender, Age, Disability, Sexual Orientation and Religion