The key responsibilities of this role will include:

• Develop and execute comprehensive marketing strategies to drive brand awareness and market position.
• Manage the creation of engaging and visually stunning marketing materials, including print and digital assets.

• Oversee the firm's social media accounts, curate content, engage with followers, and monitor social media trends to increase brand visibility.
• Optimize the firm's website and online content for search engines (SEO), manage pay-per-click (PPC) campaigns, and stay up-to-date with best practices to improve organic traffic and drive relevant leads.
• Develop and execute targeted email marketing campaigns to nurture leads, engage clients, and promote firm updates, events, and service offerings.
• Maintain brand consistency across all digital channels, ensure the use of appropriate brand messaging, and protect the firm's reputation online.
• Manage website health, web development and optimization, security, and integration of website content and features
• Planning and posting original, engaging, and informative content across social media channels, including Instagram (new), LinkedIn, Facebook, etc
• Coordinating with graphic designer, agencies and colleagues as necessary

The key requirements of this role are:

• BSc degree in Marketing, Communication or relevant field
• MSc Degree in Digital Marketing will be an asset
• Previous experience in the travel industry will be an asset
• First-hand experience in developing, implementing and optimizing paid advertising, paid social (LinkedIn Ads Manager), SEO
• Experience with Microsoft CRM and marketing automation tools (HubSpot)
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• At least 3-5 years of experience in a similar role, preferably in Professional Services industry
• Excellent verbal and written communication skills, both Greek & English
• Creative thinker with the capacity to create engaging campaigns
• Strong organizational and analytical skills
• Ability to work well in a cross functional team environment