Description

The candidate will execute and support all necessary activities related to HERON’s loyalty initiatives to ensure customers engagement and retention.

Responsibilities:

• Participates in customer segmentation, targeting and contact strategies to maximize retention performance of key segments through the rewarding scheme
• Develops journey flows and communication campaigns that boost engagement and reduce attrition of loyalty program existing members, through marketing campaigns.
• Identifies and develops new and existing partnerships, leading all go-to-market marketing efforts to acquire new members, while stimulating spend and engagement with existing members
• Supports digital tools and applications development for offers applied in the loyalty scheme.
• Works closely with internal teams to conduct customer base analyses, plan communication activities and drive specific marketing and sales objectives

Skills&Qualifiacations:

• Bachelor’s Degree in business administration / marketing / or related field
• MBA or Master’s Degree in the aforementioned disciplines will be an asset
• 3+ years of experience in marketing supporting customer experience, loyalty campaigns and retention programs and/or sales (account management)
• Experience in digital tools & platforms (SoMe, CX) for campaigns’ execution and analytics
• Strong analytical, problem-solving skills, fluent in monitoring / forecasting budgetary costs
• Ability to negotiate and build trust with partners.
• Previous experience in the Energy industry or other services’ industry will be positively evaluated
• Proficiency in Microsoft Office, CRM, ΒΙ
• Strong verbal and written communication skills both in Greek and English