Job Overview

The Group Digital & Online Marketing Specialist will be working closely with the Group Marketing Manager in designing and implementing company’s digital projects and strategies, as well as with different internal teams for the coordination and implementation of company’s digital activities. The person we are looking for will be responsible for handling all digital marketing campaigns utilizing company’s online marketing tools, maintaining and updating company’s websites and  support the management in specific online/digital projects.

Duties and Responsibilities

• Effectively plan and implement all of the company’s paid advertising campaigns including display, paid search, social media, etc.
• Maintain all group websites, making any required updates or modifications via content management software (CMS).
• Lead the preparation of the group’s digital strategy and media plan, which aims to promote the company’s corporate identity and culture, and create and/or coordinate all relevant content for the implementation.
• Coordinate and consolidate the Group’s social media activities.
• Schedule placement of content on the company’s digital media platforms using company’s digital tools.
• Collaborate with potential content writers and internal resources to develop engaging content ensuring it aligns with the company’s policies.
• Create landing pages for digital campaigns with predefined templates via company’s CMS.
• Maintain the company’s email marketing platform and ensure that all email databases are up to date. 
• Support local teams in their preparation and execution of strategic email marketing plans
• Ensure that all campaigns on the company’s online platforms and digital tools, adhere to GDPR regulations by monitoring them closely.
• Support management and coordinate with the technical team, for all new website developments.
• Lead the transition from Google analytics to GA4 and the proper implementation of advertising tracking tools.
• Coordinate company’s SEO strategy, ensuring correct implementation.
• Ensure continuous improvement of the company’s digital tools and methods, and take responsibility for deploying new tools and methods, for approved projects.
• Conduct market research to identify industry trends and new content opportunities, and explore new ways to promote content throughout company’s online platforms (website and social media).
• Develop and monitor group digital marketing performance dashboard measuring ROI and key KPIs.

Qualifications and skills

• University-level degree in digital marketing, communications or related field.
• At least 3 years’ experience in similar position is required; Digital media specialist or Digital marketing officer etc.
• Experience in B2B and IT industry is desired.
• Experience with web analytic tools such as Google Analytics, Google Ads and Google Campaign Manager.
• Familiarity with web design and content management systems, as well as email marketing tools.
• Exceptional communication and writing skills (English and Greek)
• Excellent analytical and project management skills.
• An ability to multitask and perform under tight deadlines.
• Well-organized and detail – oriented.