Key Responsibilities

• Translate insights into clear opportunity spaces for brands and customers
• Monitor category trends, competitive activity, and retailer dynamics to guide planning

• Develop annual and quarterly shopper marketing plans aligned with brand priorities and customer strategies
• Lead the creation of in‑store and digital activations (POSM, secondary placements, sampling & e-sampling, in store events)
• Ensure flawless execution through close collaboration with Sales, marketing and external partners

• Present activation concepts, performance results, and category insights to customer teams

• Track and analyze campaign performance, identifying learnings and optimization opportunities
• Brief and manage agencies to deliver high‑quality shopper materials
• Ensure consistency with brand guidelines and shopper communication principles
• Partner with Brand, Sales, Finance, Supply Chain, and Category teams to ensure alignment and execution