Marketing Manager - SWOT
14 days ago
Posted date14 days ago
Marketing / AdvertisingJob category
Marketing / AdvertisingSWOT Hospitality, is a leading hotel management company, trusted by international investors, developers and top-scale hospitality brands. SWOT has extensive experience in management, investment and development strategies as well as sales, marketing and advisory services and is a valuable asset for businesses seeking guaranteed success.
We are seeking an experienced Marketing Manager to join the SWOT Headquarters Marketing Team based in Athens and makes key strategic decisions for the hotel Marketing, ensuring its flawless implementation.
Key Responsibilities:
- Develop and implement the hotel's Annual Marketing Plans and submit the marketing budget.
- Contribute to the brand identity development of new properties/outlets/services, in partnership with the Advertising agency.
- Be in contact with the International Hotel Brands’s MKG teams, ensuring compliance with brand policies and guidelines.
- Liaise with local and international digital agencies for the design, implementation, and optimization of digital campaigns.
- Generate digital content for Print, social media & digital use, in partnership with the Creative Agency and Talents
- Manage the website development with the digital agency and update content regularly with news, press, new services, new assets, etc.
- Design and execute the local and international media plan.
- Design the SM calendar for hotels, with the assistance of the creative agency.
- Design the hotels’ DB campaigns, via Newsletter, Viber, etc.
- Liaise with Local and International PR agencies to successfully promote the (opening of the) hotels and boost awareness and desirability with press releases, media trips, and influencer visits.
- Manage Photo and video shootings and ensure the approved assets are shared with all stakeholders.
- Manage the design and creation of the Hotel’s collateral material.
- Review and monitor the MKG budget of the hotels on a monthly basis.
- Contribute to the hotel services and experiences offering in co-operation with the Operation Team and Hotel Manager.
- Support the Sales team with the provision of the required material to promote the Hotels in Wholesalers, OTA, B2B, etc.
Requirements
- Bachelor's degree; preferred in Marketing or Hospitality
- Relevant experience required.
- Three to five years of previous employment in a related position, in hospitality, luxury brands, international brands, or digital/advertising agencies.
- Social media and digital campaigns understanding.
- Fluency in English
- Canva, Photoshop or other designing tool use, preferred.
Benefits
- Competitive Compensation & benefits package
- A dynamic and inclusive working environment with international exposure
- Career development and learning opportunities
- Wellbeing Program
- Reward & Recognition programs for high performing individuals
JOB SUMMARY
Marketing Manager - SWOT