Key Responsibilities

• Develop and execute the multi-year category and product strategy in line with Endless EC’s overall commercial goals.
• Drive the innovation pipeline, ensuring strong consumer and market insight underpin all product decisions.
• Oversee portfolio optimization, including rationalization and lifecycle management to maximize ROI.
• Manage the full product lifecycle: concept, development, launch, performance tracking, and optimization.
• Lead business case development and pricing strategies for new and existing products.
• Partner with Finance and Sales to monitor category P&L, ensuring delivery of volume, margin, and profit objectives.
• Support the Commercial Director in annual planning and forecasting processes.
• Partner with Brand Marketing to deliver compelling brand positioning, communications, and go-to-market campaigns.
• Collaborate with R&D and Operations to ensure feasibility, cost-effectiveness, and timely product delivery.
• Liaise with Supply Chain and Quality to uphold product standards, compliance, and sustainability commitments.
• Manage, mentor, and develop two Product Managers, ensuring clarity of purpose, accountability, and performance.
• Foster a collaborative, results-oriented team culture aligned with Endless EC’s values.
• Track and report on KPIs including market share, volume growth, profitability, and brand health.
• Use consumer and market insights (quantitative and qualitative) to identify growth opportunities and improvement areas.

Academic Background

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• Excellent in Microsoft Office
• Very good knowledge of English

Working Experience

• 5-7 years in FMCG product management, with at least 2 years in leadership role.
• Proven success in developing and launching new products or managing large FMCG portfolios.
• Solid understanding of category management, consumer insights, retail & wholesale environments.
• Experience in managing teams and cross-functional projects.