Kariera.gr on behalf of its client, an online store which offers some of the best brands of the Greek and international market in clothing & accessories for men and women, houseware items and personal care products, is looking for a Digital Marketing Professional in order to contribute to the sustainable growth of the company.
The Digital Marketing professional will be charged with creating, monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. He will work closely with Sales to deliver the highest quality leads. He will make projections about the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole.
- Manage technical aspects of key marketing systems used to generate, distribute, and report on leads.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management (ex. SEO, Google Adwords).
- Create and maintain metrics reports on marketing activities, effectiveness, and business impact (ex. Google Analytics).
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Monitor and maintain data quality within the marketing database.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance
- Lead generation